Privacy policy

How A Privacy Policy Can Protect You & Your Users

Linkilaw Internet Security

Now more than ever, businesses are enthusiastically embracing the Internet as a medium to connect with regular users and engage with potential clients.

A privacy policy is not only important, it is necessary. Failure to create a privacy policy is illegal as such a policy should be adopted under the GDPR (General Data Protection Regulation) to ensure that personal information is protected in order to safeguard trade secrets and maintain customers’ privacy.

What is a privacy policy?

A privacy policy is a statement contained on a website that details how the operators of the site will collect, store, protect, and utilize personal data provided by its users.

Personal data may include a client’s name, address, date of birth, marital status, contact information, financial records, medical history or travel history to allow the business to better understand a client’s personal needs and expectations.

How can a privacy policy protect a user?

By accessing or subscribing to a business’s web services, a customer will be consenting to the website’s privacy policy.

Therefore, it is essential that a business’s privacy policy protects its users and does not infringe on their privacy. Web users should feel safe to access a website and receive services from a website without compromising their privacy.

A privacy policy may safeguard personal information from ever being shared with the public or a third-party or specify that information will only be shared following the customer giving consent.

How can a privacy policy protect a business owner?

Whilst much discussion regarding privacy policies centers on protecting the customer, an effective privacy policy can protect a business as well as its clients.

A sensitive privacy policy will undoubtedly maintain confidence and longevity in a relationship between a business and clients, but this effect benefits both the client and the business.

A personalised privacy policy can also enhance a business’s performance against competitors by allowing the business to withhold information that, if released, could jeopardise its image or profitability.

An accordingly executed privacy policy can enable a business to keep sensitive business information – such as a secret recipe or a future prototype – private from the public, including competitors. By regulating what business information can be accessed through a personalised privacy policy, companies can maintain a competitive advantage by keeping trade secrets and future plans confidential.

The effect of a privacy policy in allowing businesses to withhold certain information can also enhance a business’s marketing advantage; a privacy policy can ensure that only information that has been confirmed as suitable for public consumption can be accessed, enabling a business to monitor their intended image and professionalism.

What happens if you don’t have a privacy policy?

Failure to provide a privacy policy will prevent customers from being in a position to know what personal information is being shared and gathered. This is illegal and could open your business up to litigation and criticism.

To help on this task, the ICO offers a service to address concerns regarding a company’s potential misuse of personal information and offers advice on how to request your personal information, access information from a public body, raise a concern with an organisation, claim compensation or check that your information is being handled correctly.

Linkilaw can navigate the legal framework and create a privacy policy to ensure that your business is trustworthy and competitive. Book a call with our legal team and we’ll guide you through every stage of your legal needs.

privacy policy