brand awareness

Business Tips For Building Brand Awareness

Linkilaw Marketing & Social Media, Motivation & Success, Startup Advice & Tips

Building a brand awareness that tells your company’s story and lets consumers know why you are better than your competitors isn’t easy. But it is doable. With some good research, focus and willingness to face the fact that your new product or service isn’t actually going to ‘sell itself,’ you can make an impact. Give People What They Want It seems …

Your Customer Connection

Don’t Lose Sight Of Your Customer Connection

Linkilaw Marketing & Social Media

Whether you’re a new startup or an established business, your customers’ satisfaction should be a part of just about every corporate decision made. After all, without good customer connection you don’t have a business. They are, and always should be, the foundation behind any new product or service put into motion. Unfortunately, owners can sometimes get busy or sidetracked, and lose …

create a logo

Is Your Business Logo Working For You?

Linkilaw Marketing & Social Media, Startup Advice & Tips

Create a Logo and Protect It  According to Corporate Law Think of your logo as the visual real estate of your company’s image. Second in value only to your business name, the combination of the two basically equals your brand identity. It’s human nature to connect the dots, and when a customer identifies your logo with your company and product …

social media problems

Line In The Sand: Your Employees And Social Media

Linkilaw Marketing & Social Media

The lure of social media is a strong one nowadays, and it has firmly planted itself in the middle of our everyday lives. From online resumes and networking (LinkedIn) to sharing favorite photos (Pinterest); from connecting with friends (Facebook) to adding your ‘two cents’ (Twitter) – the Internet has crept into our personal space in a big way. If you …