Quite an endeavor, trying to ensure the future success of a business. After all, we cannot predict what’s going to take place many years hence, nor can we guarantee that our intentions will give us the kind of results we seek.
So, how do we bridge the gap between aspirations and outcomes? Is this even within our control? Not exactly. But it is within our reach!
Are You Standing Out?
It’s not so much that your potential customers have short attention spans; it’s that they have endless choices. Their email boxes are bombarded daily – and glanced through in just a few moments. The cell phone feeds they subscribe to personally may warrant a read, or not, depending on the day and how busy they are.
How do you ‘capture’ their attention? Well, obviously you can’t toss a net over them. It’s really more about tapping into their needs, and giving them something unique.
“Strive not to be a success, but rather to be of value.”
Remember that your business plans are not ‘written in stone’ – and there’s a reason for that. If you start a company with only one absolute end in mind, it’s a recipe for failure. Times change, and your concepts must adapt to supply and demand, or they will wither and die.
Speak To Your Audience
“This is my story… Now, that’s a good position – if you’re writing an autobiography. However, in order to ‘sell’ your concept to others, it has to make sense to them and capture their attention. Maybe you have something incredible to share with the world; you may know what you are trying to convey, but that doesn’t mean everyone else gets it.
“If you can’t explain it simply, you don’t understand it well enough.”
Is your messaging effective? Plant yourself in your customer’s shoes, and then look at your marketing and brand value. Surveys and polls are great for simple ‘satisfied vs. not’ questions. When you go beyond that, asking for ‘explanations and descriptions’ of their experience – honestly, sometimes people get a bit tired of giving you their own great ideas. After all, aren’t you the visionary who started the business? Don’t forget to use the gifts that brought you here.
Sometimes it’s as simple as sitting in the chair your customers take when they enter your premises. Whether it’s your waiting area or private office, take their seat instead of yours and observe. What do you see? Would you buy what this company has to sell? Is there a welcoming air about the place, and does the brand speak to you clearly – from the photos on the wall to the overall workplace environment? Now, use these observations to make a difference.
Know When to Change Horses
Why would you keep throwing good money at a service or product that continues to fail, even after you’ve tweaked the design or marketing strategies? This might seem obvious, and yet, it’s surprising how many companies go down this road, way too far.
“Insanity: Doing the same thing over and over again and expecting different results.”
If something doesn’t sell, then STOP PRODUCING IT! Redistribute those funds into new and trending platforms; such as social media and mobile phone advertising. Steer your energies toward new demand concepts, and ‘things that work.’
Capitalize On Your Success!
When you assume that your business model doesn’t need attention because it’s already doing well, you’re completely missing the mark.
“Logic will get you from A to B. Imagination will take you everywhere.”
Picture it this way: you know the ripple effect that a pebble makes when it’s tossed into a pond, right? Now imagine expanding your business outward in the same manner, while keeping its center intact.
Here’s one example:
You’ve successfully managed properties for years. Now consider whether the market will bear ‘short term’ rentals. Whether on holiday, or traveling for business, many consumers enjoy occupying a cosy furnished home. Families, or those with a pet, can pay a small fortune to stay in a hotel and, if unfurnished rental properties are sitting vacant, this is a great option.
Of course, there are already property owners who lease their own places. This can be quite cumbersome for them, and after all, they don’t have the expertise of a professional manager who is used to dealing with business laws and regulations. Imagine adding this personal service to your unfurnished management tasks. Your fees could be higher due to the increased attention to detail required.
More revenue, for a service that is already within your scope of operations; it’s the epitome of thinking ‘outside the box’ and will allow you to further stand out in your industry!
And on that note…
While reading this post, you have no doubt noticed severable memorable quotes from Albert Einstein. We thought his visionary insights fit nicely with our points. Einstein was not only a genius physicist and Nobel Prize winner, but a man revered for his wisdom and humanity.