Linkibuzz 27

Effective Marketing Tactics For Startups

Linkilaw Linkibuzz

It’s Friday, and time for another round of posts affecting the UK economy and the businesses that support it for Linkibuzz 27. From a generation of youthful upstarts (soon to be the new startups) to some real solid advice on filling your company’s skills gap – something’s sure to catch your attention.

Linkilaw’s blog is meant to provide a real connection between our readers and the laws woven through the day-to-day actions of our personal and professional lives. So, please be sure to let us know if there is a topic you’d love to see explored here!

‘The Founders’: MTV Names A Generation That Won’t Know MTV Played Music Videos

Hot off the presses (in a post from Geoff Herbert)…On December 1st, MTV boldly declared its new moniker for the post-millenials generation as ‘The Founders.’ Though several news sites ridiculed MTV – questioning what gave this trendy TV station the right to christen the generation born after 2000 – the thinking behind the name does make a lot of sense.

Sean Atkins, President of MTV, explains that The Founders have this “self-awareness that systems have been broken” and they want to be the change that takes advantage of the overturn of life as we know it. Jane Gould, also from MTV says The Founders “have grown up with traditional businesses and behaviours disrupted by Facebook, Google, YouTube, Uber, etc.”

Turns out MTV whittled down 544 name ideas to 5, then polled over 1,000 kids to choose their favourite, and The Founders ranked in first place. So, basically the kids chose it for themselves (which is unusual given the history of prior labels).

Take a look at Time’s cool article on the history of generational nicknames – for the last century. Some of you may recognise a couple of these – such as the Lost Generation (popularized by Hemingway, though properly credited to novelist Gertrude Stein), and the Greatest Generation (primarily attributed to a novel written by journalist Tom Brokaw).

Britain’s Got Talent – But How Do Businesses Attract The Best?


One hot topic at the recent Dynamic Enterprise Summit’s roundtable was how the shortage of UK talent and skills is costing the economy an astounding £10bn per year. Both college representatives and employers participated in the discussions, which took into account several contributing issues to the problem – and their potential solutions.


When the group was posed with the question whether too much emphasis was based on university as a requirement, one employer shared an interesting response. His retention amongst graduate recruits was a mere 1%, compared with 30% for apprenticeships recruitment.

Other factors discussed included trust between employer and staff, as well as modern and flexible work programmes – money was not as large a draw for retention as might be expected. Another element was the lack of communication between employers and educators, and the seemingly deep disconnect between what students learn from college and the skills that employers need.

So, perhaps filling at least a portion of the talent gap could be accomplished with a few ‘tweaks’ to the norm. Those shifts may be possible by expanding our ‘standard qualifications’ to include those with life experience and a willingness to learn ‘on the job.’

Improving your company culture can also go a long way in retention – and remember that when your staff is happy they will naturally attract other first-rate employees (not to mention great customers).

Effective Marketing Tactics For Startups

This post features Maulik Sailor, CEO of incubator Innovify, who contributes his thoughts on ways to stand out at conventions and trade events – ‘one of the best ways to get out in front of potential customers’. Here are just a few of his tips:

Choose your events wisely by identifying those people you want to focus on beforehand.

Network everywhere you go – from queues to cafés – and do the following:

  1. Stand out by wearing branded items like t-shirts, hats, etc.
  2. Take the time to chat with people as you move through the arena. Identify whether they are there for the same reason before lingering too long.
  3. Bring along handouts to share. Caution though, if you bring too many items you may be approached by the facilitators: exhibitors pay for a booth, and event handlers won’t look kindly on your distributing things freely.
  4. Follow up with everyone after the event; leads can dry up quickly.

Remember, if you focus on delivering good products and services at the right cost, your clients will be your biggest promoters!

Final Words: Linkibuzz 27

Thank you for reading Linkibuzz 27. We covered a range of stories that branched into the entertainment industry to your more typical marketing strategies for startups. Overall, it was an interesting mix of stories for Linkibuzz 27!

We hope you enjoyed reading and stay tuned for the next Linkibuzz next week!