Over the next couple of weeks, we’ll be putting a lot of emphasis on digital disruption. It’s a subject that keeps coming up in the news, because it’s important. There are disruptive seminars and conventions, and the impact on startups and established businesses alike is pretty impressive. Linkilaw has begun its own coverage of digital disruption by publishing a new post on just why it’s good for your business this week.
The basic premise of this trending concept of digital disruption is that sophisticated web tools, along with creative funding, can take your new ideas to online consumers in the blink of an eye. You’re either onboard or you’re taking on water.
That said, let’s take a look at a few ways disruption is currently impacting our world:
Disruption is all about knowing what your target customer wants, and moving quickly enough to convince everyone to follow you. Amazon takes itself (and its client base) very seriously. In fact, it has a habit of getting out in front of what’s happening at the moment – from suing ‘fake review’ freelancers to recently filing a patent for mobile 3-D printing on-demand method.
And now, the online retail giant wants to be the distribution provider for entrepreneurs. Amazon’s Launchpad is aimed at doing just that. As a fulfillment service for startups, it facilitates new companies to scale quickly, while reaching the very markets that will make them successful. The opportunity is currently by invitation only, much like an accelerator or incubators – but things are sure to change as soon as they figure out which direction they are going next.
Sure, smart homes are something we’ve been hearing about for ages. And yes, there are a few gadgets already in play that let you access things in your home while you’re away. But it’s about to get a lot more exciting – no kidding – because over the next 4-6 years the industry is planning on developed an estimated 500+ gadgets to make our lives easier, and more entertaining.
From synchronising your lighting and room temperature for your arrival home to running the vacuum on your way home from the office – there will be an app for regulating just about everything from appliances to security. What is turning the tide to finally get lift off for the smart homes is – yes, you guessed it – digital disruption and the technology positioning the industry players are vying for.
Author Nia Williams explores how disruptive technologies may have helped put us “on track to transform transport across the capital and connect the rest of the UK.”
Traditional growth of transportation systems is slow, and also dependent on precious resources. Because disruption has transformed many industries – from finance to retail – why couldn’t it be further utilised to improve the UK’s infrastructure of the future?
William’s post centres on London’s BaseStone’s Construct/Destruct project, which is getting the attention of innovative industry professionals like Hyperloop Transportation Technologies and High Speed 2. BaseStone’s new tool is proving to be a cost cutter, allowing for improved communications and approvals between the field site and the office. It’s also integrated with Dropbox, making it easy to share photos and files.
Instead of working harder – burning the candle at both ends – we need to refocus and work smarter. What does that mean to the employees who are manning our businesses? According to author, Shawn LaVana, “It’s taking a seriously negative toll on their health and happiness.” It’s also causing up to a 70% rate of disengagement. Now, that’s depressing. Imagine how running on 30% of your potential power could get in the way of your success!
“When people feel safe, they trust each other and collaboration emerges.” This kind of teamwork, continues LaVana, requires no org chart and it inspires the best of innovation. Think about how disruptive this way of running a company is to traditional bureaucratic organisations that reward executives and discount the hard working staff. And, who would you bet on winning a competitive race toward cutting edge success and profits?
Here’s another scenario of how you can lose valuable staff, by not thinking through your best intentions. Say you’re in a position where you’ve lost some business, and you need to decrease your labour expenses. So, you call a staff meeting and explain the tentative situation you’re in – thinking it will help boost productivity. You tell them you need to make some difficult choices to cut expenses, and some of them won’t be there 60 days from now.
Instead of lighting a fire under them to see who will step up, unfortunately, what you’ve done instead is to frighten them (and threatened their livelihoods). You’ve just drained the heart out of the creative and talented minds in attendance. Instead of motivating them, what you can expect is that your people will be on the Internet searching for job opportunities the minute they get home!
Final Words: Linkibuzz 25
Thanks for reading Linkibuzz 25. We’ve covered a range of stories from different areas. First, we looked at Amazon and how they are planning to sell gadgets. Then we covered a story on smart homes and how this is growing in popularity. Next, we looked at London is bridging the gap between transport and infrastructure, demonstrating its ability to be a world leader in this area.
Finally, we looked at a Q and A that discusses a huge problem for many startup founders – fear and how to combat this so it won’t hinder your growth.
Thanks again for reading Linkibuzz 25 and we look forward to next week’s edition.